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Marketing to Millennials Case Study



In a move to attract the brainpower and creativity of the next generation, and draw them into manufacturing, Warner created ThomasNet’s North American Manufacturing Scholarship Program. Up to thirty graduating high school seniors with an interest in manufacturing careers each receives a $1,000 scholarship to pursue studies at a two-year or four-year college, or a vocational-technical school. Manufacturers often have more jobs than talented people to fill them, which means new professional opportunities for high school graduates who want leverage their science, technology, engineering and mathematics (STEM) training. The program recognizes those star performers who have already demonstrated achievement in their schools and communities, and who plan to bring their skills and talents to this important industry.


Warner also spearheaded the creation and launch of ThomasNet’s 30 Under 30 Rising Supply Chain Stars” program that, in partnership with the Institute for Supply Management® (ISM®), recognizes rising stars in the purchasing/supply chain management profession. It spotlights young professionals whose initiative, collaboration, innovation, and/or leadership are strengthening the purchasing/supply chain management industry. By the year 2025, members of today's Millennial generation (18-32) will represent about 75 percent of the supply chain workforce. At the same time, the Baby Boomers who are a large part of the industry will be retiring “in droves.” By acting now to engage a new generation of talent, this program will help maintain the strength and vitality of the Supply Chain profession.


Sample Media Coverage

Inside Supply Chain Management
Industry Today
Spend Matters
Supply & Demand Chain Executive


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